Introduction
Imax Digital continues to deliver high-level B2B solutions with the development of the digital presence for Proforma One Solution.
As a leading provider of brand management, commercial printing, and promotional products in the United States, Proforma One Solution required a website that could organize their vast array of services into a cohesive, professional digital experience.
The Challenge
Serving corporate clients requires a different approach than B2C retail. The main challenges for this project were:
- Complex Service Offering: Effectively categorization of diverse services ranging from promotional products and apparel to digital marketing and commercial printing.
- Catalog Management: Showcasing the “One Source” philosophy without overwhelming the user with too much information at once.
- B2B Credibility: The design needed to communicate reliability and authority to corporate buyers and procurement managers.
The Solution
We built a structured, professional website focused on information architecture and lead generation:
- Streamlined Navigation: We organized the site structure to separate Products (Swag, Apparel) from Solutions (eCommerce, Multimedia), making it easy for decision-makers to find exactly what they need.
- Corporate Visual Identity: A clean, red-and-grey color scheme that aligns strictly with the brand guidelines, reinforcing professional consistency.
- Lead Generation Focus: Strategically placed “Contact Us” and inquiry points to drive custom quote requests for bulk orders.
- Resource Integration: Seamless integration of their external catalog and project galleries, allowing clients to browse thousands of product options.
The Result
The result is a powerful business tool that serves as a central hub for all of Proforma One Solution’s marketing capabilities.
