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Case Study: New Website for Lani & Stone Salon (USA) | Imax Digital

New Website for Lani & Stone Salon (USA) | Imax Digital

Introduction

Imax Digital is proud to present the new website developed for Lani & Stone Salon, a beauty and aesthetics salon located in Tulsa, Oklahoma (USA).

This project reinforces our ability to serve international clients, delivering a platform that reflects the sophistication and the philosophy of “community and excellence” that the Lani & Stone brand represents in the American market.

The Challenge

Lani & Stone needed more than just a digital brochure. The challenge was to create a digital environment that:

  1. Conveyed the welcoming and modern atmosphere of their physical space.
  2. Showcased their large team of stylists in an organized way (“Meet the Team”).
  3. Made scheduling appointments easy and intuitive on mobile devices.

The Solution

We developed a clean, fast, and highly functional website. Key project highlights include:

  • Minimalist & Elegant Design: Modern typography and strategic use of whitespace to highlight hair transformation photos.
  • Dynamic Team Page: A dedicated section to present each professional and their specialties, creating an immediate connection with the client.
  • Optimized Service Menu: A clear listing of cuts, coloring, and treatments to facilitate the user’s decision-making process.
  • Conversion Focus: Strategically placed “Book Now” Call-to-Actions (CTAs) to maximize the conversion of visitors into clients.
  • Full Mobile Responsiveness: A seamless experience on iPhones and Android devices, essential for the local audience.

The Result

Check out the visual identity and structure of the finished project below:

Visit laniandstonesalon.com

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Frequently Asked Questions

Websites & Landing Pages

What is included in your website development service?

Our website service covers end-to-end development: strategy, design, copywriting, responsive structure, performance optimization, basic SEO, analytics setup, and integrations with your CRM or automation system. You receive a clean, high-converting website built to generate leads — not just look good.

How long does it take to build a website?

A standard business website typically takes 7 to 21 days, depending on the number of pages and complexity. Landing pages can be delivered in as little as 72 hours.

Do you offer ongoing website maintenance?

Yes. We provide monthly maintenance that includes performance monitoring, security updates, backups, content adjustments, and continuous optimization to ensure the site remains fast and functional.

What is a CRM and why does my business need one?

A CRM centralizes your leads, clients, interactions, tasks, and pipelines. It improves organization, reduces lost opportunities, and automates follow-ups — helping you close more deals with less effort.

Do you set up automations inside the CRM?

Absolutely. We build automation flows for lead qualification, follow-ups, appointment reminders, sales pipelines, abandoned contracts, upsells, customer retention, and review generation.

Can you integrate my CRM with other systems?

Yes. We integrate your CRM with payment processors, WhatsApp, Meta, Google Ads, email tools, calendars, and any compatible third-party service.

What is PPC, and how does it help my business?

PPC (Pay-Per-Click) drives targeted traffic to your website or landing page. You pay only when someone clicks, giving you fast, measurable results. It is ideal for businesses that want predictable lead generation.

How soon can I expect results with PPC?

PPC results are almost immediate. Campaigns can start generating clicks and leads within hours of launch. Optimization typically improves results over the first 7–14 days.

Do you manage both Google Ads and Meta Ads?

Yes. We run and optimize campaigns on Google Search, Display, YouTube, Facebook, and Instagram — always focused on the lowest possible cost per qualified lead.

Why is Google Business Profile important?

GBP is the #1 ranking factor for local businesses. A well-optimized profile increases visibility on Google Maps, generating calls, requests for directions, and website visits from high-intent customers.

Do you optimize and manage GBP?

Yes. We manage your GBP, including weekly posting, service optimization, keyword-rich descriptions, products, reviews, and reputation strategy.

How fast can GBP improvements bring more leads?

Most businesses see increased local visibility within 7 to 30 days, depending on competition and location.

What does your social posting service include?

We create and publish branded content — including carousels, short videos, and educational posts — designed to increase trust, authority, and consistency.

Do you offer content creation and scheduling?

Yes. We produce the content, write the copy, schedule the posts, and ensure consistent weekly visibility.

What is the main goal of social posting?

The goal is authority and brand consistency. Social media alone may not always generate leads, but it elevates perceived value and improves conversion across all channels.

What is SEO and how does it help my business long-term?

SEO increases your visibility on Google by improving your rankings for relevant keywords. It is a long-term strategy that reduces dependency on paid ads and generates organic leads consistently over time.

How fast can SEO results appear?

SEO results typically take 3 to 6 months, depending on competitiveness and website condition. Improvements grow over time and compound monthly.

Do you provide full-site SEO optimization?

Yes. We deliver on-page SEO, technical SEO, speed optimization, keyword strategy, content planning, and tracking.

How does onboarding work?

Once you sign up, we collect all necessary information and start setup within 24 hours. You receive access to your portal, timelines, deliverables checklist, and communication channel.

Do you provide support?

Yes. Support is available via WhatsApp, email, and your CRM portal. We also offer monthly strategy calls depending on your plan.